MetroLeads Drives Growth


Our Story

MetroGuild was started by three high-tech executives who decided that there are plenty of companies that continue to develop new and ever more esoteric technologies; that they themselves are guilty of starting several of these; and that they are no longer challenged by the prospect of starting yet another one, nor would they enjoy it.


Rather, they thought, it might be exciting to use their substantial experience and understanding of current and future technology trends to help real ‘low-tech’ businesses to productively exploit the internet to generate more leads, attract more customers and make more money, and willingly and happily share a small percentage of additional revenue with MetroGuild.

What We Do

Marketing and Business Development Consultation
We consider the client business in the context of Price, Place (Positioning), Product, Promotion. We develop specific Marketing and Sales recommendations for the client based on the review and provide ongoing tactical and strategic Marketing and Sales support and advice.
Lead Management
MetroLeads sources, tracks and manages your leads. With a razor sharp focus on ease of use, leads are automatically captured and tracked whether via phone, website, Internet, Search Engines or Social Media. Take control, manage, capture all communications and follow every lead from their first response to your advertising all the way to the store/business vist of your potential customers using our patent pending system. MetroLeads proactively analyzes your lead data to detect trends and provides real business tips and metrics.
Digital Property Development
MetroGuild builds context-aware sites that are customized for each web visitor, giving them an informative resource that matches what they are looking for and provides an easy way to get in touch with your business.

Our Team

Cyrus Irani

Cyrus is a 30 year veteran entrepreneurial crusader pushing paradigm shifts, while blowing up old notions of sales and business process. He has instigated and championed the adoption of workstations, LAN networking, email, mobile data, DSS systems, and WiFi Everywhere at time when few people understood the revolution at hand and the benefits to be gained.  

Cyrus’ current Metroleads mission of converting CRM and (gulp) spreadsheet users to a new paradigm of customer management is no different. For customers internal and external, Cyrus leads the way executing assessment and understanding of their needs including predicting needs unknown. With the new paradigm, his presentation of innovation and execution path lead to compelling business justifications and ultimately true customer satisfaction.  

Cyrus’ technology education and business track record have been the foundation for executive roles in not only Engineering Management, but also Product Management, Business Development, Support, Professional Services, Sales, Marketing, and President/CEO roles, including taking a company public on the NASDAQ. His diversified history ranges from Fortune 500 companies (Xerox SDD, Teradata) to startups (Retix, Vertel, Strix, EchoMobile) across multiple domains constantly reinventing himself to best achieve results with the organization and resources at hand.  

His passion for building successful endeavors and relationships by total emersion also permeates his personal life. Don’t get Cyrus started about Wines, Wine Tasting, and Wine Making. If you stop by his home after grape harvest you better enjoy the aroma of a winery. His other culinary passions of chocolate (consuming and making), coffee (including roasting), and cooking, all stem from a desire to leverage a Chemistry degree having fun with practical (and edible) results. Along the way he treasures the many memorable experiences sharing his passions with friends and family. Cyrus is also a bit of health, diet, and fitness nut (friends and family use different terms), and enjoys hiking and backpacking with his 2 sons and many nephews & nieces.

Arif Amirani

Arif (the youngest amongst the founding team) has over 14 years of hands-on development experience. Having built and led engineering teams over the years at organizations including Veritas, Symantec, and Directi, Arif has built a career not just building software but crafting solutions. Arif is extremely hands-on and has contributed almost 60% of the entire codebase of the system. An enthusiastic designer at heart (yes he knows Photoshop!), Arif has spent years in roles spanning across backend, front-end engineering, and DevOps teams. He firmly believes building an A+ team is a prerequisite to success. 

An avid hacker, Arif has won the first ever Sequoia India Hackathon for which he was offered funding to launch a startup based on the idea. He loves to try out new technology/devices at the first chance he gets. 
Apart from working hard at MetroGuild, Arif loves to work with other entrepreneurs and early stage startups in his professional and local community. Arif is the Chair of Ismaili Professionals Network (IPN), Pune Chapter, part of Aga Khan Development Network (AKDN) which is a global organization that works towards economic empowerment. Arif also advises early stage technical leaders on topics of technical and personal growth. He also leads several open-source communities. 

Arif loves reading and spending time with his family and spending the occasional drinking Fridays with the team.

Kent Iverson

Kent, an early member of the MetroGuild executive team, has in 30+ years of technology development been a principal executive and technical leader in companies large (Cisco Systems, Belkin International) and small. Kent has held executive and leadership positions in Engineering, Operations, and Marketing driving innovation and creativity, and building companies with products in telecommunications, consumer retail and enterprise hardware and software. He currently holds five patents in various communications and consumer electronics technologies. 

Kent is a serial entrepreneur having been a founder, principal, architect, or significant contributor in a series of start-up companies including Retix Inc., Angeli Systems, and Telesend, Inc. and now MetroGuild, Inc. Currently, in his CMO/COO role, Kent brings marketing experience, operational discipline and technology perspective to MetroGuild driving the company to strong performance, committed deliverables and solid results.
While not living the entrepreneurial dream, Kent enjoys sharing Rexing (skating), swimming, yoga, and cycling with his wife of 26+ years. When time permits, he has a passion for creating and operating intricate railroad models. While traveling, he also enjoys snatching time to get lost in a novel. Time is his most precious asset.

Work at MetroGuild

Join Our Team

MetroGuild is an early stage start-up solving real, everyday sales and marketing problems and we are growing our team. Our expanding global customer base demonstrates explicit market endorsement of our products and technology and we are continuing on our mission, creating tools for next generation business. To fully realize the potential of our technology we are building our organization to take our products to the next level. If you are looking for a great opportunity to express your creative thinking and experience innovative development, seize the moment and join our team.

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