How to stay close to your customers during the times of crisis?   

Customer engagement and vendor outreach are both part of business communications but have different approaches. However, one thing both have in common is, the way your company communicates or builds relations with the customers or vendors to gain their trust and

Why any start-up must focus on a niche market?

niche market
What exactly does a start-up do while hunting for its first customers? Taps almost everybody on the contact list, connects with friends, family, friends of friends, acquaintances, referrals and so on, right? Whilst running this chase,  you tend to learn a lot in terms of