How Well-Aligned Sales and Marketing Teams Can Increase Your Revenue (And How a CRM Helps You Do That)

“It is not your customers’ job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” Patricia Fripp How do you do that? By ensuring that your marketing and sales teams work as a single unit to achieve a

Why any start-up must focus on a niche market?

niche market
What exactly does a start-up do while hunting for its first customers? Taps almost everybody on the contact list, connects with friends, family, friends of friends, acquaintances, referrals and so on, right? Whilst running this chase,  you tend to learn a lot in terms of