Getting the most out of your website (in a recession)

December 3rd, 2008 by Vishal Parpia under Web Design

So you’ve done all the hard work, and you managed to get a visitor to land on your web page. You had to pay for SEO (Search Engine Optimization) services and Google AdWords and finally you’re getting appreciable traffic to your website. Now what? This is usually where the strategy falls apart. 

With all this talk of SEO and AdWords most businesses forget that their website needs to continue the work started at the entry point. You need to take those visitors and turn them into leads. In these tough times, it is all the more important to treat every potential lead carefully and try harder to make an impression. Your website is probably the most versatile tool you have, and if used correctly can turn those loose leads into happy customers. Here are 5 tips that should help you do just that:

Standards Compliance

Contrary to popular belief there is a ‘right’ and ‘wrong’ way to build your website. Standards guarantee accessibility, compatibility and stability. A site that is inaccessible or incompatible for certain customers means they never even get up to bat. You’re just tossing those leads into the garbage. Stability allows another web developer to be hired, and instantly understand and work with your old site. It also allows you to make changes more easily and that means you can keep your site fresh. 

Keep it Fresh

Keeping your site new and fresh is important to potential customers. It means your business is vibrant and successful. It means you’re stocked with the latest items and have a wider selection. An occasional news post, seasonal message or special offer goes a long way to convincing visitors that you are the right choice. 

Special Offers

Everybody loves a good deal and if you run a business, you know the value of sales and discounts in increasing revenue. Use your website to attract customers by offering your sale right in the browser. Get your web designer to whip up some graphics that will draw their attention. Be creative! 

Use Landing Pages

If you offer a wide variety of products chances are you advertise each of them differently. The internet is an instant medium and to be successful within its bounds you need to embrace that concept. If you can show your visitor something more relevant than the next guy, chances are you’re the one they’ll do business with. Landing pages allow you to specifically target the product or service that your visitor searched for-  tailoring their browsing experience to their needs rather than yours.

Track Your Visitors

Make sure that you have some visitor/hit tracking system that will tell you where your visitors came from. There are many free tools that let you see in great detail what people are searching for when they visit your site. This information is very important and can help you make informed decisions instead of blind guesses. Spend the time to learn the tools and you will reap the benefits.

 

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