Getting the most out of your website (in a recession)
December 3rd, 2008 by Vishal Parpia under Web DesignSo you’ve done all the hard work, and you managed to get a visitor to land on your web page. You had to pay for SEO (Search Engine Optimization) services and Google AdWords and finally you’re getting appreciable traffic to your website. Now what? This is usually where the strategy falls apart.
With all this talk of SEO and AdWords most businesses forget that their website needs to continue the work started at the entry point. You need to take those visitors and turn them into leads. In these tough times, it is all the more important to treat every potential lead carefully and try harder to make an impression. Your website is probably the most versatile tool you have, and if used correctly can turn those loose leads into happy customers. Here are 5 tips that should help you do just that…
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About Vishal
Vishal drives the Indian software development arm of MetroGuild and has over 10 years of experience in the high tech industry. Educated in the Middle East and America (Purdue University, Indiana), he started as a software developer at Extentia Information Technology but quickly left to found his first start-up. He currently owns and operates ActivElement Software (Web application development) and Masterplan Architectural Services (Outsourced Architectural Design) both based in Pune, India.
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