Do you know how ‘local’ is your local Internet ad?
January 6th, 2009 by Leonid Kalika under Search AdvertisingIf you run a local business and serve mostly or exclusively local customers, whether in a single or multiple locations, read on…
It is easy to Geo-target your mailer or an ad placed in a newspaper, on TV and radio. You know exactly what area your mailing list or your local ‘off-line’ media covers. More importantly, [...]
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About Leonid
Prior to co-founding MetroGuild, Leonid Kalika was a co-founder of Strix Systems where he served, at various times, as COO, CTO and SVP of Product Delivery. His career includes senior management roles at several publicly traded technology companies and private technology startups including VP&GM of Mediation Business Unit at Vertel Corporation., co-founder and VP of Engineering at The Alchemy Group, Director of R&D at Retix Corp, and others. Leonid holds MSEE degree from Kiev Polytechnic University of Ukraine.
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